Strategy Innovation that aligns your team and moves your mission forward.

Y& Strategy helps global mission-driven organizations reimagine what’s possible — through adaptable, actionable strategies that bring clarity, unlock growth, and actually work in the real world.

Empathy-led. Detail-driven. Rooted in purpose.

Who We Are

We don’t just build strategy –– we innovate it.

At Y& Strategy, we use Strategy Innovation to help organizations move from overwhelmed to aligned. Whether you’re scaling, evolving, or just trying to get your team on the same page, we create strategic pathways designed for your real resources, real people, and real mission.

With us, you get a partner who sees the full picture — from vision to execution — and who obsesses over the details so you don’t have to.

How We Work

Real strategy has a heartbeat — and a blueprint.

Our work blends rigorous frameworks with empathy, operational depth, and creative adaptability. That means every move we recommend is grounded in data, shaped by your values, and ready to be acted on across your team.

Because good strategy shouldn’t feel like a stretch.
It should feel like momentum.

Strategy Innovation for Today’s Complexity

We design strategy that doesn’t just look good in a slide deck — it actually works inside your organization.

  • Organizational Direction

    Clarify your mission. Prioritize what matters. Make intentional moves. We help you define strategic direction that reflects your values and real resource capacity — setting the tone for growth that’s actually achievable.

  • Growth & Value Design

    Unlock hidden opportunities. Reach new segments. Deliver more value. We uncover untapped potential using intersectional thinking — mapping new pathways to growth through customer, product, or service innovation.

  • Message-to-Market Strategy

    Turn your purpose into powerful positioning. Whether for fundraising, sales, or brand equity, we help you craft messaging that connects — aligning mission, audience, and impact in every channel.

  • Structure for Scale

    Design internal systems that support the strategy you’ve set. We align your organizational design, leadership rhythms, and team structure to create sustainable growth without overstretching your people.

Explore How We Work

DOWNLOAD OUR WHITEPAPER

The Untapped Powerhouse: Why Closing the Women's Health Gap Is Good for Business

Startling new statistics have sent shockwaves through the healthcare and business communities, exposing a hidden crisis with profound implications for individuals, societies, and economies. But in these challenges lie untapped opportunities. Addressing the women's health gap isn't just a moral imperative; it's a strategic business decision with immense potential to unlock economic growth and human potential.

Key Insights

  • New Survey on How CEOs View AI

    Is AI dangerous or good for growth? New survey results reveal how CEOs really feel about AI entering the ring.

    Read

  • Healthtech Values Business Strategy

    A well-defined business strategy can help healthtech companies take their operations to the next level.

    Read

  • 6 Challenges Facing Tech Companies

    Six challenges facing technology companies in 2023 and tips to tackle them head on.

    Read

  • “We’ve worked with big firms before, but this was different. The strategy wasn’t just smart — it was actually usable. Every recommendation was built for how we actually work. That’s rare.”

    — Director of Strategy, Mid-size Tech Company

  • “From day one, Ciara felt like part of our team. She brought the perfect balance of empathy and rigor — asking the hard questions but always with deep respect for our people and our mission. We trusted her instantly.”

    — Chief Operating Officer, Social Enterprise

  • “We were spinning in five different directions before working with Y& Strategy. Ciara helped us define what mattered most, align our leadership, and finally feel confident in the moves we were making. It wasn’t just a plan — it was a reset.”

    — VP of Programs, National Nonprofit

  • “What impressed us most was Ciara’s ability to connect the dots across every part of our business — marketing, product, operations, even team culture. She sees the whole system, not just the surface symptoms.”

    — Head of Growth, Mission-Driven Startup